Rustic Soul was founded with a passion for craftsmanship and storytelling. Inspired by the landscapes and traditions of Newfoundland, we create ornaments and décor that celebrate nature, heritage, and family.
We proudly work in steel and aluminum, offering a range of durable and timeless designs. Every purchase supports Canadian-made, small-batch artistry. Thank you for bringing our work into your home!
Rustic Soul NL — A Story Rooted in Newfoundland
Rustic Soul is more than a store; it’s a dream that started in 2019 in a humble shed in Green Harbour, Newfoundland. What began as a passion for creating unique, handcrafted décor has grown into a thriving workshop and storefront with over 6,500 items to choose from, and another 800 items from local artist and craftsmen, as well as select made products from the rest of Canada and the world.
Through every change, one thing has remained the same: our commitment to quality, creativity, craftmanship and celebrating the rugged beauty of Newfoundland.
Founded and proudly owner-operated by Jennifer Hillier,
Rustic Soul reflects the heart and hard work of a small-town maker with big ideas. Jennifer’s journey began with hand-cut steel ornaments and custom signs, and today her team continues that tradition by manufacturing every metal piece on-site from Canadian steel and aluminum. From compass roses and nautical wheels to windswept pines and whales, each design captures the spirit of Coastal life.
Rustic Soul NL is more than metal. Step inside our shop and you’ll find fun, eye-catching jewelry, craft kits for all ages, and creative wooden pieces. We also carry eco-friendly, reusable products, allergy-friendly snacks, and soup and seasoning kits that bring the taste of home to your kitchen. For readers and art lovers, we showcase prints, books by local writers, and one-of-a-kind artwork from Newfoundland talent.
Whether you’re looking for a keepsake of your trip to the Rock, the perfect gift, or a piece of homegrown artistry to brighten your space, Rustic Soul has something for everyone. And if you have a special idea, we offer custom designs and modifications to make it a reality.
More than just a shop, Rustic Soul is a gathering place of Newfoundland tradition, Canadian craftsmanship, and local creativity. Every piece we create, every product we stock, and every customer we welcome is part of our story.
Rustic Soul — where tradition meets creativity, and where every design has a soul.
